From the Heart

Heart Research Australia

Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract government funding, their work is powered by the generosity of supporters. 

With 56,894 charities Australia has the largest number of charities per capita in its history, with one charity for every 422 people. Cut through becomes more difficult year on year, and Heart Research Australia needed assistance in raising their brand’s profile.

 

Initially Ink developed a campaign look that is contemporary, yet still clearly differentiates Heart Research Australia from the competition. Once established this style would cascade through the design of the websites.  Giving HROz a distinct voice in a crowded market. 

REDFEB

Heart Research Australia

To raise awareness of the fundraising campaign REDFEB, prior to activation in February, Ink’s campaign drove people to Join the Red Army, wear red, get active and fundraise for Heart Research Australia. It’s important we get the message out there, heart disease is the No.1 Killer of Australians and there are actions we can take today to change this.

 

The REDFEB campaign played out on TV, Radio, Social and digital media.

Immediately following the campaign launch Heart Research Australia were up on overall awareness and new business nationally, registrations were up 80% and social had 50% more likes than the same time the previous year.