Hair Raiser

Luna Park

We had a lot of fun creating a spot for Luna Park Sydney’s latest attraction, the Hair Raiser drop tower. The concept is simple “PTSD” (Post Traumatic Stress Disorder); being dropped like a stone is primal to say the least. 

Results:

  • E-commerce sales during the promotion period February/March increased by 56% compared to same period in the previous year.
  • 29% of Park Patrons commented that Hair Raiser was the sole reason for their visit to the park in Summer.
  • Won the IAAPA Award for best TV Commercial