Paper Plane

Think Education Group

Our client Paper Plane was offering ‘A new way to learn’. Students were invited to work with Paper Plane’s corporate partners to learn skills by solving real-world problems. They would then get certified by these influential companies.

Students chose projects that would provide the skills they were lacking, then learn at their own pace. Content playlists curated by industry leaders were delivered digitally to students to engage, inspire and teach them – to be digested anywhere, any time.

Working with Paper Plane executives Ink created the brand from the ground up, delivering brand strategy, nomenclature, logo and a style-guide including design templates for marketing assets to help get them up and running.