Priority Guests Rewards
Event Hospitality & Entertainment
We worked with the team at Event Hospitality and Entertainment to create this engaging campaign to promote the benefits of their Priority Guest Rewards Program. Communicating the feeling you get as a hotel guest when you get that little bit extra ‘Uplifting Benefits’ and ‘Feel free’.
We shot in the beautiful QT hotel rooms with renowned photographer Jason Ierace to bring our concepts to life.
Targeting the affluent consumer; specifically the exclusivity seeker and indulgent traveller, the creative needed not only to intrigue, it needed to look rich and indulgent. All the while delivering the actual benefits of membership at a retail level.
“From creative idea through production the process was easy, and the final campaign is outstanding.”
Samuel Johnson, Group Advertising Manager.