SBS Subscription TV
World Movies approached Ink to revitalise and re-energise their brand, to add greater excitement to an already authentic and credible offering. It is time to better reflect that World Movies is a contemporary, independent, art-house channel.
There is a need to reduce barriers for new audiences – broaden the appeal to younger audiences – beyond the channel’s existing, loyal viewers. At the same time, it is crucial not to alienate existing audiences, but to increase viewer retention and brand recognition.
Master Logo animation
To achieve these goals, Ink have designed a World Movies brand that references the Zoetrope of early motion innovation. The Zoetrope, or “wheel of life”, saw the birth of motion pictures. The brand look and feel, the echoed and staggered imagery, create a graphic interpretation of the device. The vertical windows of a Zoetrope are reinterpreted to reveal and transform scenes, to entice audiences into other worlds. Image sequences can be created from content, live action, or graphic animations. This gives the package great flexibility and room to evolve.
Retaining the World Movies brand blue, the distinctive mark is supported by a limited colour palette and a classic typeface. These were chosen to compliment and celebrate the premium channel content. The angles of the mark, colours and layouts all work together to create an intriguing, transformational channel package.