We specialise in Corporate Communications for both internal and external audiences, consumer and business to business. We have a strong background in taking complex messages and reshaping them into strategic, simple, engaging pieces of communication whether that be in a printed form, or digital delivery
From conception to completion, our team of creatives will tailor content to your brief delivering communications via employee engagement campaigns, corporate explainer videos, infographics, brochures, microsites, websites and multi-media presentations.
Our experience with entertainment industries, has given us a unique ability to understand and develop corporate communications that resonate and engage
Our work has been awarded, published and displayed in museums. Despite the accolades we are a results driven agency, our goal is to make a difference to client’s business and in turn create a better world in the process.
Arts and Culture
Banking and Finance
Civic and Public
Fashion and Beauty
Food and Drink
Hospitality + Leisure
Not for Profit
Ink Project engaged with Scentre Group to develop a brand entity around their core values, which they call their DNA. The DNA values is an extension around Scentre Group purpose which is “To create extraordinary places, connecting and enriching communities“. The DNA symbol is a collection of abstract forms which represent the many fascits working together as a whole. The process was documented and generated high internal engagement from staff both in Australia and NZ.
Ink creates the Commonwealth Bank of Australia’s first brand bible. 92 pages of information delivered in a beautifully designed Brand Guidelines document, with a simple language and format that anyone can understand. The book contains a healthy amount of illustration and photography, which combined with the easily accessible text makes our brand guidelines document something that is understood, enjoyed and therefore used.
Reconcilation Action Plan
Scentre Group: Creating change on common ground where rivers meet. Ink helps bring to life Scentre Group’s vision for reconciliation. Its mission is to educate communities, to demonstrate respect for and work with Aboriginal and Torres Strait Islander peoples to embed positive cultural change.
Seven West Media
Ink worked with the directors of SWM and the team to develop a new brand communication strategy; distilling the complex communication of what RED is, what RED does, and how RED does it into a succinct and compelling proposition.
Close the Loop
Sita Waste Management
SITA are the Australian leader in sustainable resource recovery management of waste. The company has been providing essential services to Australian’s for almost 50 years and as SITA has grown, so too has their focus on resource recovery management solutions. Ink were commissioned to create a corporate video with a difference, one that can be used as an inspirational advertorial and a sales tool. The detailed 3D animation tells the story of the business, focussing on SITA’s essential understanding that the things we throw away are not “waste” but valuable resources.
SITA’s philosophy is to close the loop so the things we throw away today become useful again tomorrow.
Red and black scribbles are utilised to represent a perplexed mind in Scentre Group’s support of Mental Health & Wellness. The campaign was rolled out in printed postcards and posters as well as accompanying an article on their intranet