Est. 2000
Sydney, Australia
Intelligent craft
Ink Project is a creative agency specialising in brand design and communication. We bring strategic thinking, creative direction and production experience together to create identities, campaigns and content with clarity and lasting value.
Our work connects strong ideas with the people they need to reach. From strategy and naming through to identity, campaign, film and digital, we shape communication that is coherent, distinctive and effective across every audience, channel and setting.
120+
brands
12
countries
25+
years experience
Featured Projects
Region Group
Naming, Brand Identity, Communications
Foxtel Arts
Brand & Visual Identity, Motion Design
The Games
Broadcast Identity, Campaign, Motion Design
Luna Park Sydney
Brand identity, Character IP, Campaigns
Scentre Group
Brand identity, Visual Identity, Comms Systems
The Listen Campaign
Visual Identity, Motion Design, Broadcast Package
From strategy to expression
Our process combines strategic judgement with hands-on creative direction and production. We stay close to the work, resolve the detail and build systems that remain clear and useful across different teams, audiences, channels and settings.
We work across the full expanse of a brand, from early strategic decisions to the way it appears in public. That continuity allows each idea to move through identity, campaign, content and digital expression without losing its shape or intent.
Strategy
We define the brand’s position, audience and direction. Through research, naming, architecture and messaging, we create the clear foundation every strong identity needs.
Brand Building
We create visual and verbal identity systems with recognition and character. Each element works together across daily communication, campaign and place.
Concepting
We develop campaign ideas that give brands public energy. Strategy, copy, art direction and design form a clear system across broadcast, digital, social and print.
Delivery
We direct and produce film, motion, digital, printed and brand content. Our production experience keeps the idea intact from concept through to delivery.
Collaborations
We work alongside internal teams, agencies, artists and specialists. These partnerships extend capability, resolve complex briefs and bring ambitious work into form.
Digital Placemaking
Through ink.lab, we create responsive installations and screen-based experiences that connect media with architecture, audience and place, shaping how digital content behaves in physical environments.