Foxtel Arts is a high definition channel dedicated to arts, artists and a diverse heritage of creative expression. The channel showcases the full breadth of artistic forms including the world’s finest opera and ballet productions, music, theatre, dance, cabaret, classical and contemporary performance, as well as informative documentary specials and series from the diverse worlds of cinema, literature, music, visual art and artists.

The channel brand captures the creative spirit of the artist by using expressive moving ink and paint textures moving in surprising ways. The logo and channel imagery was inspired by our creative director, KCL’s artistic work and paintings.

Foxtel Arts wanted to convey suppleness and vitality but somehow bring the brand back to cover more than just the avant-garde. The moving ink and paints captured the ephemeral nature of the arts and so it became the brand identity. The brand was naturally expressed across all broadcast, digital, social, print and merchandising.