Ink/Sheepish Lion was commissioned by Foxtel to develop a campaign developed by Foxtel and Chris Hemsworth. Ink developed the scripts together with director Ken Lambert to create a visually compelling campaign. Each spot using a distinctive different style, utilising Chris Hemsworth as the key story telling vehicle to convey Foxtel’s unique product offering.
Production Company: Sheepish Lion
Design & VFX: Ink
Chris Hemsworth and friends promote Foxtel’s Boxsets designed for the series bingers amongst us. The retail orientated script was given life with a director’s treatment which called for multiple Hemsworth’s bantering amongst each other. Sheepish Lion collaborated with Ink, design and vfx teams to bring the idea to life using repeatable camera moves to complete the desired effect.
Ken Lambert has directed Chris Hemsworth for Foxtel’s Movies Channels. In the spot Chris Hemsworth wanders through a world of light as he reflects on the experience and emotion that movies bring us. The commercial aims to highlight the extensive range of movies easily accessible on the Foxtel platform.