Big stories require big canvases. Foxtel bring you the best movies from around the world, in all genres. Ink’s creative strategy was simply to bring the genres to the forefront, thereby creating 7 bespoke brands with a strong Foxtel endorsement.

This creates a clear consumer proposition, a specific channel dedicated to Action, Romance, Comedy etc. Potential subscribers can clearly recognise they are going to receive a collection of individual specialised channels.

Consumers respond most positively to a brand when its services their niche requirement. Ink designed and created logos and brand assets that was rolled out in all media formats online, broadcast and marketing collateral.