From the Heart
Heart Research Australia
Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract government funding, their work is powered by the generosity of supporters.
With a total of 56,894 charities in Australia we now have the largest number of charities per capita in our history, with one charity for every 422 people. Cut-through becomes more difficult year on year, and Heart Research Australia needed assistance in raising their brand’s profile.
Initially Ink developed a campaign look that is contemporary, yet still clearly differentiates Heart Research Australia from the competition. Once established this style would cascade into the design of the websites, giving HROz a distinct voice in a crowded market.
REDFEB
Heart Research Australia
To raise awareness of the fundraiser REDFEB prior to its February activation, Ink’s creative drove people to Join the Red Army, encouraging them to wear red, get active and fundraise for Heart Research Australia.
Our key objective was to get the message out there – that heart disease is the No.1 Killer of Australians, and to get people to take action that could change the statistic.
The REDFEB campaign played out on TV, radio, social and digital media.
Immediately following the campaign launch Heart Research Australia saw an uplift in overall awareness and new business nationally. As well, registrations were up 80% and social had 50% more likes than the same time in the previous year.