Luna Park Sydney

A Cross Platform Retail Campaign

Working in collaboration with Luna Park Sydney, Ink devised a creative strategy for the April holiday’s promotion. Our creative response was to devise a tangible reason for consumers to take notice, hence the branded theme #FUNFEST.

The theme would incorporate the April holidays as well as create an ongoing calender event for years to come. The attitude is brash and playful, exuding the wonderful visual madness that is Luna Park Sydney.

A reductive graphic style was adopted which meant the campaign could be easily activated across various touch points, including international content. The campaign was rolled out across platform including television, radio, online and outdoor. 

The campaign led to a 50% increase in online sales overall when compared to the same campaign in previous years. The April school holiday period saw a 15% increase in overall sales (in Park and online) when compared to other school holiday periods of the same length.