Home & Away


Home and Away (1988) is an Australian television soap opera which has become an iconic Australian brand. Ink’s task was to articulate a brand vision and to extend it beyond the television screen.

Once we had resolved the brand platform and strategy we began an extensive design process, creating assets for the brand to extend into merchandising and lifestyle executions. The brand will be articulated over packaging, apparel, marketing communications, outdoor and event, so basically anything and everything.