Just for fun
Revitalising Sydney’s iconic brand.
A driving factor in this rebrand was the understanding that the brand must work first and foremost in a digital world. This steered the creative thinking and along with a clear strategic brand platform developed by Ink for Luna Park became the basis of the brand. “Just for fun” was reactivated as the brand positioning reflecting the endearing nature of one of Sydney’s most historic and iconic destinations.
“Ink have created a visual expression of the brand that is engaging and fun, just like the Park”
Warwick Doughty, Director Luna Park Sydney.
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