Tony Hollingsworth, renowned global media events producer, commissioned Ink to create the core identity of The Listen Campaign.

Central to the identity is the logo inspired by the sun, a symbol of warmth and hope. Its circular form and colour have inspired the creation of the Listen logo, and the supporting elements create its unique identity. The multilingual identity speaks to the reach of the campaign as it seeks to engage with a global audience.

The Listen Campaign will use the power of creative artists, the media and creative industries to campaign for the needs and rights of the world’s vulnerable and disadvantaged children – especially those who suffer from the scourges of poverty, disease, natural disasters, war and exploitation. The campaign will use a unique platform combining new, traditional and social media, to build a worldwide community of supporters who will participate by Listening, Creating, Donating, Thinking, Recruiting, Promoting, Buying, Advocating, Investing and Celebrating. Children will talk in safety and with dignity about the problems they face, and the community will discuss ways to address them.