Project Granite

Sydney Bridge Experience

Sydney Bridge Experience was a tender proposal to transform the tourism activities on the Sydney Harbour Bridge and further cement the city of Sydney as one of the world’s great tourist attractions and the Sydney Harbour Bridge as one of the world’s icon constructions.

Ink devised the strategic approach which evolved into brand and design assets. Along with a full suite of marketing material, proposal documents, Ink also devised the creative narrative approach for all four key destinations within the experience.