Since launch in 2006 the Sci Fi channel’s content has changed, embracing a broader offering including the paranormal, supernatural and psychological. Ink was asked to develop a new brand that welcome the new and embrace the existing audience.

Our solution was SF, an abbreviation which core fans would still recognise. This project was extensive from strategic development, brand positioning, taglines, logo development, creative script writing, broadcast production, print and digital templates; Ink did it all.