The Games


One of Ink’s largest and most comprehensive projects to date was developing the promotional campaign and multi-channel broadcast assets for Foxtel’s 8 channels’ coverage of the London Olympic games. Building on our knowledge of both the Delhi Commonwealth Games (6 channels) and Vancouver Winter Olympics (4 channels). This page is a snapshot of all three projects combined, for a more detailed look please contact us at

Olympic Winter Games

‘Ink created an outstanding channel package brand for Foxtel’s 4 dedicated channels, delivering both looks and functionality: the design was elegant and simple, yet deceptively layered to cater to the platform, corporate and product need as well as managing complex tasks such as multiple channel navigation and viewing options. The opening titles expressed the awe-inspiring majesty of the Winter Games and the visual language was effortlessly translatable across a multi-platform offer of online, mobile and on-air. In short, Ink delivered an elegant, efficacious solution to a complex and groundbreaking broadcast event.’

Jane Prior: Head of Brand & Identity, Sports and Olympic Games, Foxtel

Commonwealth Games

Ink’s mission was create a branded package for six channels for Foxtel’s coverage of the Delhi 2010 XIX Commonwealth Games, simulcast in both standard- and high-definition. The dedicated Commonwealth Games channels will delivered over 1700 hours of total coverage, 500 hours live. Ink’s creative was inspired by the Holi festival of colour, where coloured powder is used in the celebration of love. Supported an extensive design package that extended across the full range of media touch points. (broadcast, digital and print)