One of India’s leading television, media and entertainment companies, ZEE Entertainment Enterprises Limited (ZEEL) have launched ‘&TV’, their flagship Hindi General Entertainment channel.

Ink created a contemporary channel brand and packaging to convey broad feelings of vibrancy, happiness and positivity, leading into the ‘one-word equity’ of the channel that forms its emotional cornerstone – ‘CELEBRATION’.

The channel stands for binding people, ideologies and philosophies. &TV will mirror the thinking and values of an evolved India. The content of the channel is contemporary and contextual, depicting the progressiveness of the viewers. Celebration being the core of the brand, &TV will ‘celebrate the spirit of living’ through its channel packaging and content offering.