VR- Velo Racer


Ink where asked to develop the brand identity and game design assets for a VR game Luxing where developing for the home leisure category.

The Virtual Reality gaming application was developed to perform on the Samsung Gear VR device, the Cardboard VR device, and iOS and Android mobile devices.

The feature set of the application will include the ability to race a bicycle Virtual Reality (VR) course with the speed of the user’s bicycle being determined by a custom Bluetooth cadence sensor. The sensor is placed on a stationary exercise bicycle or a street bicycle on a stationary mount, and the speed is determined by how fast the user pedals on the stationary cycle.

Tradeshow poster

Game Interface Design

Brand Toolkit

Custom Cycle Suit Design