Just for fun Luna Park Revitalising Sydney’s iconic brand. A driving factor in this rebrand was the understanding that the brand must work first and foremost in a digital world. This steered the creative thinking and along with a clear strategic brand platform...
← previous next → A Brand Book Commonwealth Bank Australia The Commonwealth Bank of Australia have a proud history, strong values and iconography, however they didn’t promote their essence in a cohesive, engaging or easy-to-understand way. They had multiple...
← previous next → From the Heart Heart Research Australia Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract...
← previous next → Designed for Life Westfield - Scentre Group A strong culture exists within Scentre Group and the Westfield brand is intuitively known and understood by those who work in the organisation. However the articulation of the Westfield brand had...