Just for fun

Just for fun

Just for fun Luna Park Revitalising Sydney’s iconic brand. A driving factor in this rebrand was the understanding that the brand must work first and foremost in a digital world. This steered the creative thinking and along with a clear strategic brand platform...
From the Heart

From the Heart

← previous next → From the Heart Heart Research Australia Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract...
A Brand Book

A Brand Book

← previous next → A Brand Book Commonwealth Bank Australia The Commonwealth Bank of Australia have a proud history, strong values and iconography, however they didn’t promote their essence in a cohesive, engaging or easy-to-understand way. They had multiple...
Designed for Life

Designed for Life

← previous next → Designed for Life Westfield - Scentre Group A strong culture exists within Scentre Group and the Westfield brand is intuitively known and understood by those who work in the organisation. However the articulation of the Westfield brand had...
SF

SF

← previous next → SF TV1 General Entertainment Partnership Since launch in 2006 the Sci Fi channel’s content has changed, embracing a broader offering including the paranormal, supernatural and psychological. Ink was asked to develop a new brand that welcome...