Ink is a tight-knit team of strategists and creatives who are passionate about creating quality outcomes. Established in 2001, the business has a strong history in design and brand creation for media entities, which has evolved to include content creation for a diverse selection of clients, from corporates and events to restaurants and online entertainment services.

Our work has been awarded, featured in articles and displayed in museums. While we’re always chuffed to receive the accolades, we remain at our core a results-driven agency. Bringing brands to life through motion graphics, print, and digital, our goal is always to make a difference to our clients’ businesses. In fact we describe our key positioning and point of difference as “moving brands”.

Working with Paper Plane executives Ink created the brand from the ground up, delivering brand strategy, nomenclature, logo and a style-guide including design templates for marketing assets to help get them up and running.

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Ink worked with the directors of SWM and the team to develop a new brand communication strategy which distilled a complex communication – what RED is, what RED does, and how RED does it – into a succinct and compelling proposition.

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Surf Life Saving Australia commissioned Ink to develop a targeted kid’s online brand, a set of unique Surf Life Saving characters and a strategy that focused on educating and motivating children through online content.

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The World Heritage Channel is a premium and 100%-pure documentary channel that showcases mankind’s greatest treasures. Programming spans nature, travel, history and culture, taking discerning viewers on inspiring and immersive journeys to the most treasured places on Earth – UNESCO’s World Heritage sites.

In Ink’s concept the WHC logo is articulated as an eclipse. Its reveal is always sophisticated and dramatic, its look always premium. It is here that we celebrate the world and all its wonders in one place.