Our origin stems from broadcast design having successfully branded over 112 television channels and networks across 12 countries and 4 continents. Our work has resulted in over 100 international awards and enduring iconic brands.
Brand + Design showreel © Ink 2017
The Australian VOD platform, Stan offers unlimited access to thousands of hours of entertainment, first-run exclusives, award-winning TV shows, blockbuster movies and kids content. Originally launched on Australia Day 2015, it was time for a brand refresh, just a tweak here and there to keep things interesting.
Ink’s role in this whole process was to begin with the concept development of over arching ideas for the look and feel for animation. Incorporating creation of options for graphic assets style, and movement. Utilising a logo, typography, colour palettes & initial concepts created by the Richards Rose Agency.
The World Heritage Channel is a premium and 100% pure documentary channel that showcases mankind’s greatest treasures. Programming spans nature, travel, history and culture that takes discerning viewers on inspiring and immersive journeys to the most treasured places on Earth – UNESCO’s World Heritage Sites.
In Ink’s concept the WHC logo is articulated as an eclipse. Its’ reveal is always sophisticated and dramatic. Its’ look is therefore always premium. It is here that we celebrate the world and all its’ wonders in one place.
SBS Subscription TV
World Movies approached Ink to revitalise and re-energise their brand, to add greater excitement to an already authentic and credible offering. It is time to better reflect that World Movies is a contemporary, independent, art-house channel. There is a need to reduce barriers for new audiences – broaden the appeal to younger audiences – beyond the channel’s existing, loyal viewers. At the same time, it is crucial not to alienate existing audiences, but to increase viewer retention and brand recognition.
TV1 General Entertainment
Since launch in 2006 the Sci Fi channel’s content has changed, embracing a broader offering including the paranormal, supernatural and psychological. Ink was asked to develop a new brand that welcome the new and embrace the existing audience.
Our solution was SF, an abbreviation which core fans would still recognise. This project was extensive from strategic development, brand positioning, taglines, logo development, creative script writing, broadcast production, print and digital templates; Ink did it all.
One of India’s leading television, media and entertainment companies, ZEE Entertainment Enterprises Limited (ZEEL) have launched ‘&TV’, their flagship Hindi General Entertainment channel.
Ink created a contemporary channel brand and packaging to convey broad feelings of vibrancy, happiness and positivity, leading into the ‘one-word equity’ of the channel that forms its emotional cornerstone – ‘CELEBRATION’.
Binging on TV series and watching episodes back to back has become the norm. BoxSets presents the complete seasons of current and past library drama.
Ink created a premium brand that reflects the literal idea of a boxed set of content. The rendition of highly reflective glass panels create a unique look for the channel and its content. BoxSets can be viewed live, or in Anytime through an internet connected iQ box or via Foxtel Play or Foxtel Go.
Māori Television commissioned Ink to refresh its brand leading up to its 10th birthday. Spending extensive time with the Māori Television team and their extended family of talented artists made this project an enjoyable and rewarding experience for everyone involved.
SBS Food Network
The creation of Ink’s fresh and vibrant branding for the new SBS Food Network channel is informed by the character of the content; slicing, dicing, stirring and sizzling. Live action idents have been created to reflect the energy and sounds of everyday food.
SBS dishes up a 24/7 menu of everyday food inspiration with the launch of its new television channel dedicated to the world of food. The new channel, Food Network, is available to all Australians across the country for free.
Big stories require big canvases. Foxtel bring you the best movies from around the world, in all genres. Ink’s creative strategy was simply to bring the genres to the forefront, thereby creating 7 bespoke brands with a strong Foxtel endorsement.
This creates a clear consumer proposition, a specific channel dedicated to Family, Romance, Comedy etc.. Potential subscribers can clearly recognise they are going to receive a collection of individual specialised channels.
Ink were proud to be the creative sponsor for the PromaxBDA conferences in Asia, India, Australia and New Zealand. When we where originally approached to be involved, we asked ourselves what was important? Firstly it’s being equipped with the knowledge to deal with the demands of an ever-changing broadcast industry.
Secondly, we craved a more inclusive community who celebrated its members. So this year we put the PromaxBDA members in the spot light. The synthesis of our thinking is the theme ‘evolution’. It articulates our desire to inspire creativity, connect art with commerce and share our experiences with an ever-growing community.
The brand was delivered across event, digital and broadcast platforms.