The Westfield Local Heroes program recognises individuals and organisations whose work benefits their local community. Each Westfield Local Hero’s affiliated organisation received a $10,000 grant to enable their work to continue and grow. The community nominated and voted for people who promote social wellbeing and harmony in their local area. In 2018, the program awarded 117 grants across 39 Westfield centres, helping the first group of Westfield Local Heroes to continue and grow their important work.
Lara Merrett – High Rise
As part of an ongoing series of short films revealing the process of artists exhibiting in the Coma Gallery. Each film is approached in a documentary style, through a series of interviews a compelling story is created accompanied by beautifully filmed imagery and evocative soundscapes.
Brandspace, Scentre Group
Brandspace, Scentre Group’s media and experience division required a case study showcasing a rich and integrated retail brand activation within Westfield shopping centres that was rolled out for Samsung.
Ink was engaged to create a 3 min film featuring their key demographics interacting with Samsung brand within the Westfield shopping centre environment. Script development, film production, editing and final online delivery.
Diversity & Inclusion
This 1 minute animation, launched on ‘Wear it Purple Day’ was created in conjunction with Scentre Group to celebrate Diversity and Inclusion within the workplace.
Written, designed, directed by Ink, this playful spot uses the metaphor of ice cream flavours to carry its message. It’s your special flavour, so bring it, show it off, it is what makes you extraordinary.
Closing the Loop
SITA’s philosophy is to close the loop so the things we throw away today become useful again tomorrow.
SL•VR + KCL
Firestarter is SL•VR first immersive cinema offering. Captured with specifically modified rigs and film cameras Firestarter is the next generation in film production for VR. Created by director Kenneth Lambert in collaboration with production company Sheepish Lion and creative studio INK . Filmed on location using custom-made Red Dragon stereo rig to deliver a unique 360º experience.
CH talks Film
A series of 6 episodes filmed in the Ivvy penthouse suite Chris Hemsworth talks movies. The strategy was devised by Foxtel Movies which then asked Ink creative and Sheepish Lion production to bring the concept to life. The final post was completed by Foxtel Movies inhouse team.