Westfield Local Heroes is a community recognition and grants program, designed to discover and celebrate individuals from across Australia and New Zealand who connect and enrich our communities.
Ink originally collaborated with the SCG team to develop the program to obtain it’s original funding and to complete 12 short form documentary series which features heroes from 2018 -2019.
Brandspace, Scentre Group
Brandspace, Scentre Group’s media and experience division required a case study showcasing a rich and integrated retail brand activation within Westfield shopping centres that was rolled out for Samsung.
Ink was engaged to create a 3 min film featuring their key demographics interacting with Samsung brand within the Westfield shopping centre environment. Script development, film production, editing and final online delivery.
Diversity & Inclusion
This 1 minute animation, launched on ‘Wear it Purple Day’ was created in conjunction with Scentre Group to celebrate Diversity and Inclusion within the workplace.
Written, designed, directed by Ink, this playful spot uses the metaphor of ice cream flavours to carry its message. It’s your special flavour, so bring it, show it off, it is what makes you extraordinary.
Lara Merrett – High Rise
As part of an ongoing series of short films revealing the process of artists exhibiting in the Coma Gallery. Each film is approached in a documentary style, through a series of interviews a compelling story is created accompanied by beautifully filmed imagery and evocative soundscapes.
Closing the Loop
SITA’s philosophy is to close the loop so the things we throw away today become useful again tomorrow.
SL•VR + KCL
Firestarter is SL•VR first immersive cinema offering. Captured with specifically modified rigs and film cameras Firestarter is the next generation in film production for VR. Created by director Kenneth Lambert in collaboration with production company Sheepish Lion and creative studio INK . Filmed on location using custom-made Red Dragon stereo rig to deliver a unique 360º experience.
CH talks Film
A series of 6 episodes filmed in the Ivvy penthouse suite Chris Hemsworth talks movies. The strategy was devised by Foxtel Movies which then asked Ink creative and Sheepish Lion production to bring the concept to life. The final post was completed by Foxtel Movies inhouse team.